Nintendo’s Miitomo Making $40,000 Daily, Surpasses 2.6 Million Downloads
According to SurveyMonkey’s latest intelligence report, Nintendo’s first iOS app Miitomo was downloaded over 2.6 million times during the last week across iOS and Android, and is currently making $40,000 combined per day across the two mobile platforms. Every day last week, the game was downloaded an average of 370,000 times, and currently has 4 million monthly active users (MAU) with over 1 million daily active users (DAU).
On a per-user basis, we estimate the app has an ARPDAU (Average Revenue Per Daily Active User) of 3-4 cents. While low compared to mid-core games like Supercell’s Clash Royale, this is actually a healthy number for a more casual game like Miitomo, especially early on.
The big missing piece is retention which we will have a good read on by next week. Without good retention numbers, Miitomo will be just another 15-minute wonder. But if it can convince players to stick around, Nintendo could have an instant classic on its hands.
The report says that two-thirds of the app’s downloads are on iOS, with the remainder on Android. Roughly 80% of the revenue is from iOS with Android only contributing 20%.
It has also revealed by the survey’s data that an average user on a typical day has 2 to 3 sessions with a total of 7-8 minutes spent in the Miitomo app.
If you haven’t already, you can click here to download Miitomo for iOS in the App Store.