Apple Launches ‘Apps for Earth’: 100% of Proceeds Go to WWF

Apple has launched a new campaign called Apps for Earth, where “100% of the proceeds from participating apps and In-App Purchases support WWF’s vital global conservation work.”

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The following apps are participating, so with your purchase or IAP from today until April 24, you’ll be donating to the World Wildlife Fund. Participating apps also received an update today to refresh their icons to reflect the campaign:

Apple previously has had other App Store campaigns where purchases and IAPs see donations to charity, such as the company’s annual World AIDS Day campaign.