TELUS Launches ‘Premium Plus’ Plans: Lower Upfront Costs, But More Over 2 Years

TELUS today has launched their new Premium Plus today, in what the company says allows customers to buy the latest smartphones for cheaper up front, but at the cost paying more per month for their plan.

The company explained the following scenario of a customer purchasing an entry 16GB iPhone 6s: instead of paying $400 for the device, you’ll only pay $200 upfront on a Premium Plus Plan. In exchange, an added $10 will be tacked onto your monthly plan.

This means the $65 unlimited nationwide calling plan, plus the 2.5GB data plan at $35 per month adds up to $100 per month for your iPhone 6s, under Premium Plus.

TELUS explained in an email to iPhone in Canada “customers pay less upfront and slightly more over the course of their two-year term to make up for the difference.” Premium Plus plans are “great for those of us who value lower upfront costs,” says the company.

All premium smartphones can be purchased on a Premium Plus plan. The company says it’s about giving customers more choice, but the end result is you’ll be paying more per month, instead of upfront for your device, if that’s what interests you.

From an investor point of view, Premium Plus means customers pay more per month for their smartphone plans, essentially driving up average revenue per user (ARPU), a key industry metric for measuring wireless performance.

Also, right now, TELUS just happens to have a sale on iPhones on contract:

  • iPhone 6s, iPhone 6s Plus: $100 off ($100 for the 16GB iPhone 6s under Premium Plus)
  • iPhone 6: $70 off ($0 on contract)
  • iPhone 6 Plus: $50 off (starting at $350 on contract)

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Are you interested in the TELUS Premium Plus plan option to save more upfront, but to pay more over the course of your two-year contract?

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