Another Great Google Photos Ad, Another Jab at Apple’s 16GB iPhone

Earlier this month, a Google Photos ad seemingly targeted iPhone users, particularly those with 16GB models, poking fun at the ‘Storage Full’ pop up that appears when space is no longer available for photos.

Screenshot 2016 08 16 13 52 41

Now, Google Photos is back at it again, with yet another excellent ad detailing why users should use the photo and video backup service, with a free unlimited storage tier for photos up to 16MP and videos up to 1080p.

As the ad below details scenarios of why images should be stored on Google Photos, it also throws in yet another ‘Storage Full’ segment, reminding iOS users why they need to try the service (we’ve all taken pictures of our our router passwords):

YouTube video

Of course when you upload your images to Google Photos (or any free service–Facebook anyone?), by doing so, you’re going to be providing the big ‘G’ with your data, in some form or another. That’s the price of using a free service, but I’m okay with that, for the price of convenience.

I’ve had Google Photos automatically sort my old images into albums, create videos, GIFs and more. I’m horrible when it comes to organizing the billions of photos I take, so to have this done without lifting a finger is pretty nice.

Apple has some compelling changes coming in iOS 10 and macOS Sierra (the Memories feature) when it comes to photos, but the company still charges customers for extra iCloud storage. Google Photos offers an unlimited cloud photos option (16MP photos; 1080p videos), which Apple can’t beat–for now.

Click here to download Google Photos for iOS in the App Store. Are you using Google Photos?

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