Apple Officially Announces iPhone 7, iPhone 7 Plus [DETAILS]

IPhone 7

While Apple’s Twitter account leaked the new devices just ahead of the official announcement during Apple’s keynote event, the company has now official unveiled its latest flagship smartphones, the iPhone 7 and iPhone 7 Plus, in gorgeous glossy Jet Black, matte Black, Gold, Rose Gold and Silver colour options. The new iPhones feature advanced camera systems, more power and performance with an improved battery life, immersive stereo speakers, wide colour system from camera to display, and are the first water and dust resistant iPhones.


The iPhone 7 and iPhone 7 Plus feature 12-megapixel camera including optical image stabilization, and a larger ƒ/1.8 aperture and 6-element lens to enable brighter, more detailed photos and videos, and a wide color capture to allow for more vibrant colors with more detail. iPhone 7 Plus features the same 12-megapixel wide angle camera as iPhone 7 and adds a 12-megapixel telephoto camera that together offer optical zoom at two times and up to 10 times digital zoom for photos.


Coming later this year, the dual 12-megapixel cameras also enable a new depth-of-field effect, using both cameras on iPhone 7 Plus to capture images. Additional Camera Advancements Include:

  • New Apple-designed Image Signal Processor, which processes over 100 billion operations on a single photo in as little as 25 milliseconds
  • New 7-megapixel FaceTime HD camera with wide color capture.
  • New Quad-LED True Tone flash that is 50 percent brighter than iPhone 6s

New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with Lightning connector to deliver improved sound, as well as a 3.5 mm headphone jack adapter.


Both the iPhones feature an entirely reengineered enclosure which results in a water resistant iPhone offering protection like never before against spills, splashes and dust. They also features the brightest, most colorful Retina HD display ever in an iPhone, now with a wide color gamut for cinema-standard colors, greater color saturation and the best color management in the smartphone industry. 


The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450 Mbps.

For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks. An all-new, advanced, solid-state Home button on iPhone 7 is designed to be durable and responsive, and working in tandem with the new Taptic Engine, provides more precise and customizable tactile feedback.


Pricing & Availability:

The iPhone 7 and iPhone 7 Plus will be available in silver, gold, rose gold and the new black finish in 32GB, 128GB and 256GB models, while the new jet black finish will be offered exclusively on the 128GB and 256GB models, at following prices in Canada:

iPhone 7

  • 32GB – CAD $899
  • 128GB – CAD $1029
  • 256GB – CAD $1159

iPhone 7 Plus

  • 32GB – CAD $1049
  • 128GB – CAD $1179
  • 256GB – CAD $1309

Pre-orders for the iPhone 7 and iPhone 7 Plus will begin Friday, September 9, with availability beginning Friday, September 16, in Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, Singapore, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, US Virgin Islands and the US.

iPhone 7 and iPhone 7 plus carrier availability and pricing in Canada will be shared shortly.

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