How to Update from iOS 10 GM to the Official Public Release Easily
There’s nothing cooler than getting your hands early on Apple’s iOS betas, such as iOS 10. Apple released the final GM build last week to developers and public beta testers, after a summer of releasing numerous beta builds.
For developers and public beta testers on iOS 10 beta, last week’s GM release is the same as today’s official build, 14A403. So this means they are the exact same.
How to start getting official iOS updates and remove yourself from beta—without restoring? Easy. All you have to do is delete the iOS Beta Software Profile on your device.
Go to Settings > General > Profile. Tap on the “iOS Beta Software Profile”, then go to “Delete Profile”.

Enter in your passcode, agree to delete the profile, then reboot after.

You have now moved from the developer/public beta tester GM iOS 10 build, to the official release, without having to restore. You’ll start getting official iOS 10 updates now.
Thanks @swotam
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Just being picky here, but the headline suggests there’s a difference between the GM build and the public release which the article then goes on to contradict.
As a beta tester I can confirm that the GM and the public release are exactly the same as the article states. Also the iPhone 7’s have 10.0 and the public release is 10.0.1 so the new models will have an update available.
But the instructions here only explain how to get out of future beta updates, not “update to the public release”.
I agree with jabohn… the article title should be more like “how to remove your iPhone from the public beta”.
Because it’s good to stay on the public bets, since we get to have the 10.1 etc updates before too… the public beta is not good for the big 10 release.