Apple CEO Tim Cook Talks About How Technology Can Revolutionize the Car

Apple has been long rumoured to enter the self-driving car business with Project Titan, however, recent rumours claim that the company is moving its focus away from building hardware into building software for vehicles.

During today’s earnings call, Apple’s CEO Tim Cook offered some insight on where the company is going in the auto industry. Cook kept the details to a minimum, saying:

“I can’t speak about rumors. But as you know, we look for ways we can improve the customer’s experience on different sets of products. We’re always looking at new things and the car space in general is an area where it’s clear there’s a lot of technologies that will either become available or will be able to revolutionize the car experience.”

It seems like Apple’s focus will be to develop software for cars, just like they started with CarPlay.

According to a report from Bloomberg, the company is building ways to test a self-driving car is by using virtual reality. This is in an effort to avoid putting cars on city roads and could also be a hint at the company’s exploration into VR.

[via The Verge]