Rogers Sportsnet NOW Sees 205% Jump in Paid Subscribers in Last Half of 2016

Rogers has detailed some year-end stats for Sportsnet, in what the company is claiming to be the the country’s “#1 sports media brand” for the second straight year.

Sportsnet reached 30 million Canadians in 2016, with the prime time edition of Sportsnet Central being the most-watched sports news program of the year, seeing an average minute audience 70% higher than its nearest competitor.

Scott Moore, President of Sportsnet & NHL Properties, Rogers Media, said in an emailed statement, “Canadians have a deep passion for sports and we look forward to bringing fans the stories and games in new and exciting ways in 2017.”

For Rogers NHL GameCentre Live, paid subscriptions increased 11%, while Sportsnet NOW, the online-only live streaming service geared towards ‘cord cutters’ saw a 205% increase in paid subscriptions in the latter half of 2016 (the service launched in April 2016), but declined to mention actual numbers.

The jump in Sportsnet NOW subscriptions suggests ‘cord cutters’ want live streaming sports, as that’s one of the hardest to find consistent ‘streams’ online. At the cost of $24.99 per month with no cable subscription needed, Sportsnet NOW definitely appeals for sports junkies as it can be viewed from Apple TV, iOS and the web.

Are you a Sportsnet NOW paid subscriber?

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