New iPhone X Ad Touts “Your Face is Your Password” [VIDEO]

Apple’s latest iPhone X touts one of the best features of Face ID, which means you do not need to remember your passwords when it comes to logging into a website or app.

Iphone x face ID

The company’s latest iPhone X ad, portrays a man in a game show who needs to remember his online banking password. Just when time is about to run out—Face ID comes to save the day. The ad runs just under 1 minute and 30 seconds long. Check it out below:

Remembering your password doesn’t have to feel like a memory challenge. With Face ID on iPhone X, your face is your password.

YouTube video

When iOS 12 is released this fall, Face ID will support third party apps such as 1Password to AutoFill password prompts for websites in Safari, as part of the new Manager API available to developers.