According to a staff memo obtained by Bloomberg, Apple has told its retail and customer-support employees that it is expanding the time period when customers in Canada and the U.S. can subscribe to its AppleCare+ extended warranty service.
While Apple customers were previously required to sign up to the company’s AppleCare+ warranty-and-support program within 60 days of buying a product, they can now do so up to a year from their initial date of purchase in the U.S. and Canada.
“This gives customers another opportunity to protect their device and have access to all the AppleCare+ benefits,” wrote Apple in its memo.
The company told employees the offer is available to customers who pay for AppleCare+ in full versus monthly payments, or for those that subscribe via installments on the Apple Card credit card.
Giving consumers more time to buy AppleCare+ could increase sales of the offering and boost Apple’s digital services division. Apple Chief Executive Officer Tim Cook said recently that the Covid-19 pandemic has curbed AppleCare demand.
AppleCare+ is Apple’s premium technical support offering for the iPhone, Mac, iPad, and Apple Watch that covers accidental damage. To learn more, visit Apple’s website.
Want to see more of our stories on Google?
P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!
