App Store Connect Holiday Shutdown: December 23-27

Apple has announced its App Store Connect holiday schedule, set to take place from December 23-27. This means the App Store team will get holidays as well, meaning new apps and updates will need to be sent in before this period.

“The busiest season on the App Store is almost here. Make sure your apps are up to date and ready for the holidays, as new apps and app updates will not be accepted December 23 through 27 (Pacific Time). Please ensure time for your releases to be scheduled, submitted, and approved in advance. Other App Store Connect and developer account features will remain available,” explained Apple on Monday to developers.

This is the same holiday period as 2019 for App Store Connect.

What does this mean for Apple users? Expect some app deals and freebies, as developers will try to get to the top of the App Store charts ahead of this holiday shutdown, getting front and centre when new iPhones, iPads and Macs are opened on Christmas Day.