Amazon Alexa February Roundup: Echo Show 10, Alexa Custom Assistant, and More

Amazon Alexa is getting smarter and more complex every single day by finding new ways of applying learned behaviours to new and different scenarios. Here are the top Alexa updates you should know for the month of February 2021.


Alexa Custom Assistant

Alexa Custom Assistant is a comprehensive new solution that lets device makers and service providers create intelligent assistants tailored to their brand personality and customer needs.

It is built directly on Alexa technology, providing companies access to world class, always-improving voice AI technology, customized with unique wake word, voice, skills, and capabilities.

Amazon Music Launches Podcasts in Canada

On February 2, Amazon Music announced its launch of podcasts in Canada, available on all streaming tiers through Alexa, in the Amazon Music app, or on desktop at

For the first time ever, customers are able to stream their favourite podcasts as well as new, original shows exclusively produced for Amazon Music and developed by well-known creators including Will Smith, DJ Khaled, Dan Patrick and Becky G.

Echo Show 10

On February 25, Amazon announced the availability of the much-anticipated all-new Echo Show 10, the 3rd generation HD smart display with motion and Alexa

New Light and Dark Modes & Text Scaling in Alexa App

The Alexa app now features light and dark modes and text scaling for improved accessibility. Dark mode will offer benefits like screen viewing comfort in low-light environments and improved device battery life, while light mode will offer better readability.

Ring Video Doorbell Pro 2

On February 24, Ring announced the launch of its Video Doorbell Pro 2, Ring’s premium wired video doorbell with advanced features including 3D Motion Detection, Bird’s Eye View, improved 1536p HD video, Quick Replies and head-to-toe video.

Happy International Women’s Day, Alexa!

This March, you can celebrate International Women’s Month with a variety of skills and utterances from Alexa. Listen to stories about notable women in history every single day, discover ground-breaking female authors, and learn about who inspires Alexa by using the following phrases:

  • “Alexa, Happy International Women’s Day!”
  • “Alexa, who inspires you?”
  • “Alexa, what are you doing for International Women’s Day?”
  • “Alexa, who is your favorite female author?”

Amazon Kids Web Browser

On February 23, Amazon Kids announced a new web browser setting to allow for more open, but filtered, access to the web. With this update, grown-ups can select the web browser experience that works best for their child.

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