Apple Begins to Implement Anti-Tracking Protection Measures Built Into iOS 14

Apple has begun implementing some of the anti-tracking protection it has built into iOS 14.

A new report from Forbes notes that Apple has rejected app updates from developers whose apps included a set of digital tools called a software development kit (SDK).

Apple red-flagged the SDK, because it apparently collected user data to create a unique identifier, essentially circumventing Apple’s privacy protocols and violating the company’s terms for app developers.

Mobile marketing analyst Eric Seufert says an SDK from a company called Adjust is the reason behind the rejections. Adjust says on its website that the SDK can track attribution and in-app events. It also notes that the SDK is open-source and can be found on GitHub.

Seufert also says that Adjust has been recommending other options for developers looking to track their users. He also notes that if Adjust allowed users to opt-out, there would be no issues in regards to compliance.

Apple’s new privacy protections in iOS 14 will require developers to ask for permission before tracking users.

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