Facebook Begins Testing Context Labels for Pages

Facebook has announced that it has begun testing the application of labels on Pages to better assist users in identifying the context of what they are reading.

On Twitter, Facebook Newsroom announced the new measure being applied to Pages. These contextual labels will seek to highlight whether a Facebook Page is a “public official” page, “satire”, or a “fan page”. Posts from Pages will regularly appear on a user’s News Feed once they have subscribed to the page. Testing of this feature is said to start in the US.

Based on the information described by Facebook, the feature should help users in realizing whether the news they are reading is from an official source or if it is more tongue in cheek ie: Bloomberg versus The Onion. Implementing labels on Pages should help reduce confusion and the accidental sharing of misinformation on the social media platform.

The spread of misinformation on Facebook has been commonly criticized as some believe Facebook is not doing enough to crack down. Facebook has been implementing new measures to halt the spread of misinformation on the social media app. This became especially apparent over the course of the COVID-19 pandemic when Facebook began working with fact-checking organizations.