EA Acquires ‘Golf Clash’ Creator Playdemic for $1.4 Billion
EA has today confirmed the acquisition of popular mobile game title ‘Golf Clash’ creator Playdemic from WarnerMedia for a massive $1.4 billion to help “expand [its] sports portfolio,” Engadget is reporting.
The company still plans to capitalize on the ongoing success of Golf Clash and hints that it wants to bring that game structure to other brands on top of developing new experiences.
EA is also believed to be taking advantage of WarnerMedia’s eagerness to offload assets as it merges with Discovery and focuses its game lineup on titles based on “storied franchises.”
“That’s an unusually large payout for a studio that you might not know by name, but it makes sense for both companies. EA is walking into a franchise that’s already making money, and might not have to spend much more to help it grow.
WarnerMedia, meanwhile, has a clear incentive: it’s going to need money as it spins out from AT&T.”
Golf Clash has been popular for years, racking up 80 million downloads as well as awards from the likes of BAFTA and the Independent Game Developers’ Association.