Google Canada Publishes Top Black Friday, Cyber Monday Trends for 2021

Google has just revealed the top trending items Canadians are looking for this holiday season by publishing the top Black Friday and Cyber Monday shopping trends in Canada for 2021.


According to Google Canada’s 2021 Holiday Insights report, 49% of Canadian holiday shoppers say they expect COVID-19 to impact how they shop during the holidays. Around 32% of Canadians surveyed had already begun their holiday shopping, while 44% said they plan to start earlier than they did last year.

Almost half of the Canadian holiday shoppers (49%) said they will be more thoughtful about where they shop, while 45% of Canadian shoppers said they are open to shopping new stores / brands this holiday season.

Here’s what Canadians are searching for leading into Black Friday / Cyber Monday:

Top trending toy searches, past two weeks

  1. Lego dots
  2. Little People Toys
  3. LOL Doll House
  4. Yoyo
  5. Minecraft Lego

Top trending apparel searches, past two weeks

  1. North Face jacket
  2. Ugly Christmas sweater
  3. Dress
  4. Suits
  5. Gold necklace

Top trending consumer electronics searches, past two weeks

  1. Bose soundbar
  2. GPS tracker
  3. Nikon z9
  4. Xbox One S
  5. Earbuds

Top trending beauty searches, past two weeks

  1. Perfume
  2. Tea tree oil
  3. Gel nails
  4. Mascara
  5. Shea Moisture

Top trending exercise equipment searches , past two weeks

  1. Peloton Treadmill
  2. Hip thrust machine
  3. Exercise bike
  4. Dumbbell
  5. Horizon treadmill

Trending topics in Home Appliances, past two weeks 

  1. Dehumidifier 
  2. Immersion Blender
  3. Food steamer
  4. Wall oven
  5. Snow blower
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