Facebook Spending Upwards of $50,000 for Musicians and Creators to use Live Audio Features
In a bid to stay competitive against Clubhouse, Twitter, and other platforms pushing live audio features, Meta CEO Mark Zuckerberg is dedicating a total of $1 billion to supporting Facebook creators using its own features by the end of 2022. A new report has broken down what that may look like on an individual basis.
According to The Information, Meta-owned Facebook is paying up to $50,000 to creators using its live audio features for content. “Facebook is offering to pay musicians and other creators $10,000 to $50,000 per session on its five-month-old live audio product, plus a fee for guests of $10,000 or more,” the report states. While this amount may seem egregious, Facebook has been prioritizing its live audio features and Clubhouse and Twitter have been focused on providing competitive services. In order for creators to remain eligible for the content payout, creators are reportedly asked to host four to six sessions, lasting at least 30 minutes, according to those with direct knowledge of the terms of this deal.
Facebook’s Live Audio Rooms feature launched earlier in June in the US. It’s become a hub of sorts to audio-focused content like podcasts, music, and short-form audio content. Facebook has also attracted several larger creators and artists including Miley Cyrus and Sherry Cola.
Facebook’s Live Audio Rooms serve to function very similarly to Clubhouse and Twitter Spaces. Hosts can set up a room in which an audience can attend and listen in. The host can invite speaker guests to join in for a discussion on a topic. As it works to establish itself in this segment of social media, it’s only fitting that Facebook would try to attach more content creators and artists to better propel itself.
Currently, there’s no word on when Facebook’s Live Audio Rooms will be available in Canada. Though, as the company continues to invest in the feature, expansion may not be too far away.