Polish antimonopoly watchdog UOKiK has launched a probe into Apple’s updated privacy policy and rules on personal data processing for iOS devices, Reuters is reporting.
The regulator said it will investigate whether Apple’s new rules violate the competition law, noting that the company’s new privacy policy has significantly reduced the ability of third-party apps to obtain personal data to send personalised adverts.
“We want to examine whether Apple’s actions may be aimed at eliminating competitors in the market for personalised advertising services, the objective being to better sell their own service,” UOKiK President Tomasz Chrostny said in a statement.
“We will investigate whether this is a case of exclusionary abuse of market power,” the regulator added.
Back in Apple, Apple released iOS 14.5 update with new privacy controls designed to limit digital advertisers from tracking iPhone users.
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