Apple Offers Limited-Edition AirTag as Part of Promotion Celebrating Japanese New Year

Apple is hosting a two-day promotion, celebrating the Japanese New Year. For a limited time, consumers in Japan can receive a free Apple gift card worth up to ¥24,000 when purchasing an eligible device. The promotion will be held between January 2 and January 3, 2022.

As reported by MacRumors, consumers in Japan also have the chance to receive a limited-edition AirTag with a custom-designed engraving, celebrating the Year of the Tiger. The first 20,000 customers who purchase an iPhone 12, iPhone 12 mini, or iPhone SE during the promotion period will receive the AirTag.

Note that the promotion for the AirTag is only for orders made through Apple’s online store. Apple Store app orders will not be eligible. There’s no clear reasoning given by Apple. Therefore, customers should prioritize using the online store.

In addition, Apple has outlined the exact gift card values for each eligible device being offered throughout the promotion. They are as followed:

  • 2nd generation AirPods, 3rd generation AirPods, Beats Flex, Beats Studio Buds, 2nd generation Apple Pencil, 4-pack of AirTags – ¥3,000
  • iPhone 12, iPhone 12 mini, or iPhone SE – ¥6,000
  • Apple Watch Series 3, Apple Watch SE, AirPods Pro, Apple TV 4K, Apple TV HD, Beats Studio3 Wireless, Beats Solo3 Wireless, Powerbeats Pro, and Magic Keyboard for iPad Pro – ¥6,000
  • iPad Pro, MacBook Air, 13-inch MacBook Pro, and Mac mini – ¥12,000
  • 27-inch iMac – ¥24,000

Finally, customers can create their own handmade Japanese New Year holiday card as a part of Today at Apple. The free program gives customers the tools to create a unique card on their iPad or Mac.