TikTok Extends Video Uploads to 10 Minutes

TikTok is letting users make much longer videos, beyond just three minutes.

It’s only a short while since TikTok started letting people post videos as long as three minutes, after all, so it’s clear that its creators believe longer-form content is a key part of its future.

According to a new report from Android Central, some users have been getting notifications from the app to let them know that their upload limit has been raised, and TikTok has confirmed that it’s rolling out the change globally.

“Last year, we introduced longer videos, giving our community more time to create and be entertained on TikTok,” explained a company spokesperson. “Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”

TikTok is now equipped to further encroach on YouTube’s main turf, after the latter’s YouTube Shorts format has gained traction with creators and viewers since it debuted in September 2020.

One of the reasons TikTok has become massively popular — with more than 1 billion monthly active users — is that it provides an auto-generated feed of entertaining, bite-size short videos of under a minute, algorithmically tailored to users’ interests.

It’s not clear how many users will take advantage of the longer-form videos but the change clearly shows that the company is eager to facilitate ways to keep viewers in the app for longer periods of time.