Amazon ‘Prime Fall Deal Event’ Might Be Coming in October, Says Report

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Ahead of Amazon Prime Day set for July 12-13 in Canada, the retailer is reportedly already planning a second fall shopping event dubbed ‘Prime Fall Deal Event’, reports Business Insider.

That’s according to messages sent to some third-party sellers by Amazon, asking the latter to submit deals for the said event’s “Lightning Deals”. Amazon told sellers to submit deals by July 22, while other dates said September 2.

Those leveraging the Amazon fulfilment service were told to have products sent to warehouses by September 12. Invited sellers said this separate shopping event looks scheduled for October.

The Amazon messages noted details such as, “Prime Fall Deal Event is a shopping event,” and “Submit recommended Lightning Deals for Prime Fall Deal Event Week for a chance to have your deal selected for Prime Fall Deal Event!” according to another memo.

It’s unclear if this second shopping event will be limited to just the U.S., but it’s likely Canada would be included in a similar sale.

With COVID-19 restrictions cancelling Prime Day in Canada last year and in other markets, it’s no surprise Amazon is ramping up efforts to sell more products to customers to make up for the shortfall.

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