Amazon Teases Prime Video App Redesign, Rolling Out This Week

Amazon prime redesign

New Prime Video Top 10 list; Image via Amazon

Beginning this week, Amazon will be launching a new redesigned experience for its Prime Video app, starting with connected living room devices including Fire TV and its Android app globally this summer. The new redesign will hit iOS and the web next, says the company.

Amazon previewed the the new Prime Video app redesign in a media briefing with information provided to iPhone in Canada.

The Prime Video app is gaining a new simplified main navigation menu, to help viewers find content more easily. Living room apps will now see the new navigation menu moved to the side of the screen for better access. Six new primary pages will debut: Home, Store, Find, LiveTV, Free with Ads, and My Stuff.

Amazon says sports programming such as NFL Thursday Night Football (where available) is now easier to find, as part of the new Sports sub-navigation menu on the app’s Home Screen. The new Sports menu had new beautifully-designed carousels. A new Live TV page will also function as a hub for streaming stations such as sports and events.

Also new to the Prime Video app are ‘Super Carousels’ that offer richer and cinematic thumbnails, allowing featured titles to stand out more versus other shows.

Amazon says the new design will also make it easier to show what content is included with your Prime membership versus what needs to be rented or purchased. The new ‘My Subscriptions’ row now shows all videos part of your membership with one-click.

There’s now also a redesigned ‘Find’ page for better search by title, genre and collections. You can also filter content by 4K UHD video quality. Video results also show labels to clearly indicate that they are included with your Prime membership and can be viewed right away.

Here are images shared by Amazon with iPhone in Canada you can check out below:

Continue watching layout:

Amazon prime redesign 2

Live TV layout:

Amazon prime redesign 3

My Subscriptions:

Amazon prime redesign 4

New images in ‘Super Carousels’:

Amazon prime redesign 5

You can click here to sign up for Prime Video from Amazon.

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