Rogers-Shaw Deal Gives Canadians Control Over Prices for First Time, Touts Minister 

Minister of Innovation, Science and Industry, François-Philippe Champagne, touted the benefits of the Rogers-Shaw deal for Canadians on BNN Bloomberg on Tuesday, saying with a straight face the deal will bring total control by Canadians and also reduce wireless prices in the country, opposite of what critics have suggested.

The Rogers-Shaw merger was approved by Champagne last Friday, but with a series of conditions tied to the deal that included reduced prices, 5G network expansions, job creation and more for all parties involved, including Quebecor, which acquired Freedom Mobile from Shaw.

“For the first time, I think in Canadian telecom history is that now you have a contract with Canadians, these companies are liable to Canadians with 21 conditions [and] huge penalties,” said Champagne, referring to the up $200 million fine and $1 billion fine for Rogers if conditions are breached. How far will the government go to force telecoms to pay up in they’re not agreeing to parts of the deal?

“All of that was driven with one objective and one objective alone, to bring down prices in Canada,” touted the minister. “What we have seen, [the] evidence is there, prices in Quebec are 20 per cent lower than in the rest of Canada.” Freedom Mobile customers in western Canada will soon be given the chance to switch over to Rogers, which will maintain the same pricing for at least five years.

“In Canada, in our context, you need a strong fourth national player. So these conditions, which you find in these agreements which we made public is to drive that,” added Champagne. “If I do not see prices moving downward, everything is on the table,” said the minister’s tough words.

As for Quebecor CEO Pierre Karl Péladeau, to told BNN Bloomberg, “We’re certainly going to be very aggressive, taking place and providing innovative products, better pricing, customer service and what is necessary to gain market share.” One condition will see Freedom Mobile customers get a free 10% data bonus coming soon.

Rogers CEO Tony Staffieri told the publication the deal took longer than anticipated and now combining both companies will result in the need to slash about $1 billion in costs. It’s unclear if this will include job cuts or not.

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Chris
Chris
3 years ago

Seems like we are all being scammed.

Timrules
Timrules
3 years ago

They think we’re stupid. And if we keep voting for them, we are.

MleB1
MleB1
3 years ago

🙄😆

Still, it would have been years ago if the Cons had still been in power. Powerful financial families (especially when one based in Alberta) require the Cons own special touch (and f*ck the consumer).

timberwolf
timberwolf
Reply to  MleB1
3 years ago

Funny, libs put most of their funding into the east, cons to the west. Nobody wins.
Even funnier, I’m paying more now than I ever was. SO much for lowering prices so how are consumers not getting absolutely shafted now?

Frank Oldale
Frank Oldale
3 years ago

This will not be good for Canadians. This is just one more example of how government things they can control huge monopolies and corporations which they can’t.. it all sounds Rosie during the dating stage but then we are right back to paying some of the highest telecom prices on the planet.

D Sarkozi
D Sarkozi
3 years ago

I think many of us don’t trust Rogers communication Inc. I be very surprised if Rogers keeps his promises made to us So I’m ready jump ship if case case they lying to us. Since the 1990’s I’m one of us who’s must carry mobile phones back then I was the one whom signed up to FIDO’s after I left from BELL mobility soon after FIDO was taken over by Rogers I quit and I moved over to Freedom mobility Rogers tried to took that one over too but thanks god could not doit Currently I’m having a satellite tv service with them if case they decide move their price up then I will ask them to move their service out of my house

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