Google Increases Price of Nest Aware Subscriptions in Canada

Google has announced its Nest Aware subscription prices are jumping up this year, starting in March.
According to an email received by iPhone in Canada, Google says a Nest Aware Plus subscription is increasing from $160 to $200 per year—that’s a 25% jump. This plan costs $20 per month.
As for Nest Aware, it’s jumping from $80 to $100 per year, also a 25% price hike. Monthly this entry plan is $10 per month.
We’re told by readers with first-gen Nest hardware on legacy plans that the prices are going up 100%. So the first camera is $50, then subsequent cameras are $30 each. One reader had four cameras for a total of $140. But now their total bill is $280. Wow.
The new prices will kick in on your next bill that occurs on or after March 25, 2024. Current benefits will remain the same.
Google says you may refuse this change and cancel your subscription without cost, penalty or cancellation fees by sending them a notice no later than 30 days after the change comes into effect.
“We remain committed to helping our customers get the most out of their Nest devices and will continue to bring new features and innovations to Nest Aware over time,” concluded Google.
If your home security setup includes numerous Nest cameras, a Nest Aware subscription is pretty much required to get all the latest features. Unless you’re willing to switch to a different home security set up, most people will just accept and pay this price hike.
Nest Aware plans first started rolling out in Canada back in 2019.
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If you’re on the first gen nest aware service, the price increase is 100%. In my case, from $140 to $280.
Yes. Me as well. I’m out.
If you’re on the first gen nest aware service, the price increase is 100%. In my case, from $140 to $280.
Canceled my yearly subscription about 10 minutes after getting their notification email. We’re paid up until January 2025, gives me time to find a replacement for my two cameras and doorbell.
Google’s long promise of their Google Home app has yet to materialize, and they want to raise the subscription fees first..lol.
i have moved on. Unifi has all the same products but no fee.
Time for a change. 25% really??!
Time for a change. 25% really??!
“… will soon increase from CA$110 a year to CA$220 a year (plus applicable taxes).”
That’s an excerpt from the email I got casually announcing a 100% price increase. They think they’ve got you and they’re gonna stick it to you. Sorry Nestcam, but not sorry. Bye.
I recently got the $80 to $100 email. Aaaaand, I’m out. I’ll have plenty of time to research alternatives.
We cancelled our service moments after receiving the email increase and are now looking into alternative cameras with local storage. After cancelling Disney+, Netflix, and now this, we’re going to save quite a bit of money this year!