Former ‘I’m a Mac’ Star Now Promotes Windows on Arm PCs

Justin Long, famously known for his role as the “I’m a Mac” guy in Apple’s iconic commercials, has now stepped into the world of Windows PCs (via The Verge).

During Qualcomm’s Computex 2024 keynote, Long made a brief yet impactful appearance, showcasing a shift from macOS to a Qualcomm Snapdragon-powered Windows PC.

Long, who gained popularity nearly two decades ago through Apple’s “Get a Mac” TV ads, humorously portrayed a Mac user mocking PCs for their issues with viruses, spyware, and lack of creative tools.

In a 30-second skit at Computex, Long humorously reacts to a barrage of macOS notifications and pop-ups, including app compatibility warnings, low disk space, and battery alerts. Frustrated, he begins searching for a more reliable alternative, landing on a Snapdragon-powered PC.

“Things change,” Long quips to the camera, marking his transition from an Apple advocate to a supporter of Windows on Arm PCs. This shift was introduced by Qualcomm CEO Cristiano Amon during the company’s “The PC Reborn” keynote, where Amon echoed Long’s sentiment, affirming that “yes, things change.”

Qualcomm and Microsoft have been increasingly vocal about their competitive stance against Apple’s MacBook Air. Microsoft has showcased benchmarks and battery life comparisons to demonstrate the capabilities of its latest Windows on Arm transition

These efforts culminate in the upcoming launch of new Copilot Plus PCs, equipped with Qualcomm’s Snapdragon X Elite chips, set to debut on June 18th.