Apple Kills Iconic Sticker Tradition with iPhone 16 Release

apple stickers

Looks like you won’t be getting iconic Apple logo stickers in your iPhone 16 box, as the company has killed that longstanding tradition.

Apple has confirmed that the iPhone 16 and iPhone 16 Pro will not include Apple stickers in box. The company stated that stickers will now only be available upon request when purchasing directly from an Apple Store, according to internal messaging to retail teams, seen by 9to5Mac.

Customers buying through third-party retailers, carriers, or ordering for home delivery won’t get Apple stickers.

Why the change? It’s all about the environment, of course. iPhone 16 series packaging is now smaller and fully fibre-based, moving closer to Apple’s goal of eliminating plastic from its packaging by 2025.

The writing was on the wall for the iconic Apple stickers. Earlier this year, stickers were also not included with Vision Pro, iPad Pro and the new iPad Air. Back in 2020, Apple reduced stickers from a pair to just one inside iPhone boxes.

I’m going to say most people never used the iconic Apple stickers that were included in the box. But it was definitely part of the unboxing and Apple experience to see them included for free. That is now coming to an end, sadly.

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MtlCub
1 year ago

This is making me laugh as a news… People are like OMG, no more stickers… C'mon!
Do people really used all of their previous stickers… The answer is No.
Good decision from Apple…
If people want one and use it, the Apple Store will give them, on demand.

raslucas
raslucas
Reply to  MtlCub
1 year ago

Ya. It’s brave of them to not include more single-use, disposable plastic in their packaging.

Léon
Léon
Reply to  raslucas
1 year ago

How would you use a sticker more than once? Of course they are single use, not that there is a sustainable alternative like with plastic utensils or plastic bags.

Lily
Lily
1 year ago

Huh???

I've been buying Apple products (iPads, iPhones) direct from Apple for years and have never seen a single sticker!

Léon
Léon
Reply to  Lily
1 year ago

They are always in the iPhone/iPad box, between the folded card and other things like SIM ejection tool, stuffed in that thin paper sleeve.

Lily
Lily
Reply to  Léon
1 year ago

Thanks. Too late now, though.

IB
IB
1 year ago

One word, Courage!
Next up, the actual phone itself prob not to be included in the box with next year’s release. Only upon special request at an Apple Store..you know, to align with their whole 2030 carbon neutral initiative thing..Lol😂😂😂

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