New ‘Plates’ Ad Celebrates 10 Years of Apple Pay [VIDEO]

Apple is marking a decade of Apple Pay with the release of a new advertisement titled ‘Plates,’ highlighting the platform’s simplicity and speed for online purchases.

Since its introduction, Apple Pay has been recognized for making transactions seamless, and this latest ad reinforces its core advantage: making it incredibly easy to shop online.

Introduced as a contactless payment solution, it has grown into a global leader in digital transactions. Over the years, Apple Pay has expanded its capabilities, offering features like peer-to-peer payments via Apple Cash, integration with apps, and a seamless checkout experience across websites and stores.

The 30-second ad centers on a woman contemplating adding a unique plate to her collection. With only one plate left in stock, urgency strikes. She quickly opts for Apple Pay, completing her purchase in seconds.

The video closes with Apple’s tagline: “Pay the Apple Way,” emphasizing the speed and convenience Apple Pay offers to users.

Check out the Apple Pay 10th anniversary ad below and let us know what you think in the comments section.