SiriusXM Canada and Toronto Raptors Partner for Winter-Long Campaign

As the NBA season is underway, SiriusXM and the Toronto Raptors have partnered for a brand new campaign. Launched ahead of the recent Raptors v. Knicks game on December 9th, SiriusXM and the Toronto Raptors are putting together new ways for fans to celebrate their local Toronto team.

SiriusXM and the Toronto Raptors launched the campaign. The Raptor mascot debuted a brand new pair of oversized SiriusXM headphones and took to the streets of Toronto to surprise fans and get them excited for a new season of games.

Fans were able to take photos with The Raptor and the Northside Crew. There was also swag being given away, including two tickets to a game given to a couple of lucky SiriusXM fans.

However, that’s just the tip of the iceberg when it comes to the new partnership. From now until February 28th, SiriusXM and the Toronto Raptors are running digital ads through York Go Concourse Union Station Digital Screens. The five-second ad spot will be running and engage fans throughout the season.

Daily Hive and BlogTO have also been tapped to highlight the ways SiriusXM and the Toronto Raptors are engaging fans at live games. This includes exclusive halftime shows and the SiriusXM DJ Duel.

The next Toronto Raptors home game is on Thursday, December 19th. Tune in to see more from SiriusXM’s partnership during the game against the Brooklyn Nets.