Super Bowl LIX was once again all about the ads (besides seeing Mahomes and the Chiefs getting blown out), with Canadians flooding YouTube to rewatch the biggest commercials of the year.
Watching U.S. ads in Canada live is not possible if you’re watching Bell Media channels, as they have TV rights to the Super Bowl. That meant “sim-sub” saw Canadian ads played instead of American ads.
According to new data from Google and YouTube today, viewers embraced nostalgia, humour, and community-driven campaigns, making Booking.com, Ram Trucks, and Google Pixel’s Dream Job some of the most-watched Super Bowl ads in Canada.
As traditional TV viewership continues to fragment, YouTube has become the go-to platform for Canadians to relive the best moments of the Super Bowl, including pre-game analysis, halftime performances, and, of course, the most-viral commercials.
Booking.com topped the charts with a Muppets reunion featuring Kermit and Miss Piggy, while Google’s heartfelt ad about a dad using AI to prep for a job interview made a big impact with viewers.
Ram Trucks reimagined “Goldilocks” with Glen Powell, and Marvel Studios’ “Thunderbolts” trailer was a major hit among movie fans. Meanwhile, Doritos revived its “Crash the Super Bowl” contest, giving fans a shot at making their own ad.
The full list of top 10 Super Bowl LIX ads in Canada is now available on YouTube, check them out below:
1. Booking.com: Get your stay ridiculously right
2. Ram Trucks: Ram Trucks
3. Made by Google: Dream Job
4. Yahoo.com: Email Bill Murray
5. Marvel Entertainment: Marvel Studios’ Thunderbolts
6. Bud Light: 2025 BUD LIGHT SUPER BOWL COMMERCIAL
7. NerdWallet: Genius Beluga [OFFICIAL]
8. DoorDash: DoorDash
9. Doritos: Abduction
10. Squarespace: Barry and Mosley
Which 2025 Super Bowl ad was your favourite?
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