Microsoft’s ambition to launch an Xbox mobile game store continues to encounter delays, primarily due to Apple’s anti-steering rules, which restrict developers from directing users to external payment methods, The Verge reports.
Initially slated for a July 2024 debut, the Xbox mobile store aims to offer gamers an alternative platform for purchasing and streaming games on iOS devices.
In a recent amicus brief supporting Epic Games in its legal battle against Apple, Microsoft highlighted the obstacles it faces. The company emphasized that Apple’s policies not only hinder its ability to implement linked-out payments but also impose higher economic costs.
Microsoft argues that these restrictions have stymied its efforts to provide a seamless gaming experience through its mobile store.
The Xbox mobile store is part of Microsoft’s broader strategy to expand its gaming services on mobile platforms and reduce dependence on traditional app marketplaces. By launching as a browser-based platform, Microsoft aims to sidestep the 30% commission cuts and restrictive policies of traditional app stores.
The legal landscape began to shift when a district court ruling allowed developers like Epic Games to advertise alternative payment options. This decision enabled Fortnite’s return to the App Store in the U.S., complete with the ability for Epic Games to link out to its own payment system inside the game. Microsoft sees this as a potential pathway to move forward with its Xbox mobile store.
However, the company remains cautious due to Apple’s appeal against the ruling. Microsoft fears that if it launches the store and Apple’s appeal is successful, it may need to retract the feature.
If successful, the Xbox mobile store could force a shift in how mobile games are distributed, leading to more options and potentially better revenue models for developers.
Microsoft has hinted at more favorable terms compared to the standard 30% cut imposed by Apple and Google. With massive titles like Call of Duty: Mobile, Candy Crush, and Minecraft already under its wing, Microsoft has a unique opportunity to bring huge user bases into its ecosystem immediately upon launch.
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