Google Search can now place AI powered calls to businesses as it introduces Deep Search via Gemini 2.5 Pro in AI Mode to deliver expert level answers within minutes.
The company launched two major capabilities today that highlight its move toward more proactive search assistance. One of these updates is AI-driven business calling.
Now, when users search for services like pet grooming dry cleaning or auto repair in the United States, they will see an option to have Google’s AI place a call. The service uses Google’s Duplex model powered by Gemini to transparently announce it is an AI making the inquiry. Businesses are able to opt out of receiving these automated calls through their Google Business Profiles.
This new feature mirrors prior testing by Google under the name Ask for Me and reflects a growing trend toward AI performing mundane tasks on behalf of users.
Alongside agentic calling Google also highlighted updates to AI Mode, a conversational search experience that now draws from the newly released Gemini 2.5 Pro model and introduces what Google calls Deep Search. Deep Search allows the system to autonomously execute hundreds of subsearches reasoning across results and delivering a well cited high level report in minutes.
Gemini 2.5 Pro is beginning to roll out to paying subscribers and AI Pro and AI Ultra users have early access to both the powerful model and Deep Search functionality. The experience is immersive and multimodal allowing users to ask questions by typing speaking or uploading images and get contextual follow up answers backed by comprehensive source links.
In practical terms users can soon search for a pet groomer get the details without lifting a finger or issue a complex query and receive a fully researched AI generated briefing. Businesses themselves will see effects as AI negotiating and summarizing booking information may reshape how local providers interact with customers.
Google is rolling out these features in the United States and gradually expanding availability.
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