Snapchat Launches App Power Pack to Boost App Installs

Snapchat has today unveiled a powerful new offering for app advertisers called the App Power Pack. This suite of tools aims to help marketing professionals drive more app installs across both new and existing campaigns.

The App Power Pack is designed for seamless adoption so advertisers can start benefiting immediately with minimal setup. It enhances both SKAdNetwork and non-SKAN campaigns and delivers an impressive boost of at least 25% in app installs.

One of the standout features is improved target cost bidding. It allows marketers to set a desired cost per acquisition and a budget. Snapchat’s system then dynamically optimizes delivery to reach the right audience at the right moment.

Another innovation included is Sponsored Snaps for app advertisers. These ads appear directly in users’ Chat inboxes, the most frequently used area in Snapchat. In Q2 2025, Sponsored Snaps achieved an eighteen percent lift in unique conversions across both app installs and in-app purchases.

To enrich engagement Snapchat also introduced App End Cards. These automatically append an additional segment to both Snap Ads and Story Ads. They pull two images from the app store listing to give viewers a deeper look at the app before download.

In even more immersive news Snapchat is testing a feature called Playables in alpha for non-SKAN campaigns. This allows users to try a mini version of a game directly within the ad experience, giving a taste of gameplay before installing.

These tools apply across different campaign types. For SKAN campaigns advertisers will access Sponsored Snaps, improved target cost bidding, App End Cards, and Playables.

For non-SKAN campaigns, additional features are offered including app acquisition conversion metrics, Snapchat Outcomes reporting, and the full set of tools from SKAN campaigns. The company plans to roll out updates and enhancements over the coming months to further support performance and engagement.