Wealthsimple Acquires Fey to Add Pro Trading Tools to App

Toronto-based Wealthsimple has acquired Fey, a Montreal-based investing platform known for its advanced trading tools.

The deal will bring Fey’s tech—including earnings analysis, natural language stock screening, and personalized news feeds—into the Wealthsimple app which supports trading of stocks and more. Normally, services from Fey cost $30/month or $300/year, but now it’s coming for all Wealthsimple customers.

Founded in 2021, Fey built its reputation on combining AI-driven financial analysis with a streamlined design aimed at active traders. Wealthsimple says the first Fey-powered features will roll out to clients by the end of the year.

“Traders today don’t just want more data, they want clarity, speed and confidence when making decisions,” said Polly D’Arcy, VP of Design at Wealthsimple, earlier this week.

According to Fey’s website, the service “delivers premium, ad-free data from providers like Nasdaq, enriched with our proprietary intelligence for accuracy and speed. We continuously refine our platform to ensure reliability. Unlike ad-filled freemium tools or expensive institutional platforms, Fey strikes the perfect balance of affordability and excellence.”

“We were inspired to build Fey to serve the investors who’ve been overlooked. The ones who want powerful tools without the complexity of a terminal,” said Thiago Costa, Fey’s co-founder.

The acquisition marks another move by Wealthsimple to expand beyond basic retail investing, as it looks to compete with more advanced brokerage platforms.