Ookla, the company best known for its Speedtest app, has introduced a new program called Speedtest Certified, which it says is designed to prove internet quality at places like hotels, airports, stadiums, multifamily residential buildings, and offices.
The company describes Speedtest Certified as “the definitive property network verification program powered by the trusted testing methodology and unrivalled brand recognition of Speedtest.” The goal is to provide third-party proof of reliable internet so that businesses can show their networks are ready for guests, tenants, and clients.
The certification process involves an on-site audit that checks Wi-Fi radio quality, network configuration, security, and overall performance, including download and upload speeds, latency, and jitter. Ookla says Speedtest Certified “provides validation that a network is built to deliver the high-performance, reliable connectivity that today’s users demand.” Properties that meet the required standards can display the Speedtest Certified badge both on-site and online.
Unlike some industry certifications, Ookla emphasizes that payment does not guarantee a pass. The company notes: “Passing or failing is based on meeting rigorous, predefined technical standards, not on the payment of a fee.” Properties that don’t make the cut are not named publicly but receive recommendations to improve and reapply later.
Mark Giles, Ookla’s Lead Industry Analyst, told iPhone in Canada that the launch is mainly about getting the program visible and scaled up, adding that Canadian properties have not been certified yet but updates are expected in the future.
The certification lasts for one year, after which properties need to be reassessed to keep the status. Ookla also plans to expand the program in the future to cover cellular network performance in addition to Wi-Fi.
Ookla is owned by digital media and internet company Ziff Davis, which acquired it back in 2014.
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