Apple Is Letting iPhone Users in Japan Bypass the App Store

Apple App Store compliance hero.

Apple is changing how apps work on iPhones in Japan to follow a new local law called the Mobile Software Competition Act.

Starting with iOS 26.2, developers in Japan will be allowed to do two big things they could not do before. They can offer their apps through alternative app marketplaces instead of only the App Store, and they can use payment systems outside Apple’s in-app purchase system for digital goods and subscriptions.

Apple says these changes are required by the new law, but it is also adding some limits and safeguards. Any app distributed outside the App Store will still need to go through a basic security check called Notarization. This process checks for malware and obvious security issues, but it is not as strict as the full App Store review process.

For payments, developers can now add their own payment options or link users to a website to complete purchases. Apple says users will always see Apple’s in-app purchase option alongside these alternatives. If users choose Apple’s system, they will still get features like refunds, subscription management, and purchase history. If they use another payment method, Apple will not be able to help with refunds or payment problems.

Apple is also changing how it charges developers in Japan. Most developers will pay a lower App Store commission of 10 percent, while others will pay 21 percent. Apps that link to a website for purchases will pay a separate service fee, and apps distributed outside the App Store will pay a 5 percent commission on digital sales. Apple says developers who sell digital content will pay the same or less than before, while apps that do not sell digital goods will not pay fees.

The company is putting extra rules in place for kids. Apps in the Kids category will not be allowed to link to websites for purchases. Apps that use alternative payments must add parental approval for users under 18, and children under 13 will not be allowed to make web-based purchases at all.

Alongside these changes, Apple is adding new options for users in Japan, including browser and search engine choice screens and more control over default apps. Developers are also getting new tools, such as support for alternative browser engines and new ways to integrate voice apps with the iPhone’s side button.

All of these changes are rolling out in Japan as part of the iOS 26.2 update.

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