Rogers Unveils Starlink-Enabled Tracker for Remote Job Sites

Rogers says it is rolling out a new satellite-based tracking service for businesses, developed in partnership with Geotab, to help monitor equipment in remote parts of Canada where cell coverage is limited.

The new system combines Rogers’ wireless network with low-earth orbit satellites, allowing tracking devices to stay connected even when they move outside traditional cellular coverage. This means companies can monitor things like trailers, shipping containers, and heavy machinery in rural or isolated areas.

Earlier this month, Oakville, Ontario-based Geotab announced its new Go Anywhere asset trackers, which leverage Starlink’s Direct to Cell connectivity. This isn’t mentioned in the Rogers press release, but we were able to easily find some more info on Geotab’s latest partnership with SpaceX.

“Businesses will now be able to seamlessly track critical assets like trailers, containers and equipment across the country, whether they’re connected to our 5G+ network or in areas where traditional cell coverage is not available,” said Tom Turner, President of Rogers Business, in a statement on Tuesday.

Geotab CEO Neil Cawse said this is especially useful in industries that operate far from cities. “Knowing where equipment is and whether it is ready to work is critical on a job site, especially across Canada’s vast and often remote geography,” he said.

Rogers notes that traditional wireless networks cover only about 18 percent of Canada’s land area. By switching automatically between cellular and satellite connections, the new tracking devices are designed to stay online almost anywhere.

Satellite-enabled GO Anywhere tracking hardware is expected to launch in Canada this spring. Rogers already has a partnership with SpaceX’s Starlink to offer cellular service for rural and remote areas.