Apple is entering a massive new chapter as incoming CEO John Ternus prepares to take the lead from Tim Cook this September. According to Bloomberg reporter Mark Gurman, Ternus recently shared his vision with employees, expressing high energy for what is coming next at Apple (we heard already from Cook about his health and future plans).
In his own comments to employees, Ternus said that he’s “especially excited to be stepping into this role at this moment, because I am telling you we are about to change the world once again.”
The iPhone maker is currently gearing up for some big hardware shifts. Apple is rumoured to launch a foldable iPhone this fall and is working on several new home devices and wearables. Ternus highlighted that Apple has an “incredible road map ahead, and I’m not exaggerating when I say this is the most exciting time to be building products and services at Apple in my entire career.” Now that’s what you call hype for what’s to come.
Artificial intelligence will also be a major part of that future. Ternus told staff that “AI is going to create almost unlimited potential.” He believes the technology will allow the company to grow in ways previously not possible. “We’re going to be able to keep unlocking possibilities that are going to create entirely new opportunities for our products and services, and I’m so excited about what that’s going to mean for our users,” he said.
Even with the push into AI and new categories, the look of Apple hardware remains a priority. Ternus, who took over the company’s design teams last year, pledged to keep the look and feel of Apple products at the forefront. “We’re going to keep focusing on design, because design is core to what we do at Apple,” he said. “Apple’s brought truly incredible design to more people than any company in history.”
Ternus, who is 50, also emphasized that the core values of the company will stay the same under his leadership. He added that “there are some things that can never change and won’t change.” The incoming CEO promised to keep working on the company’s privacy, security and environmental efforts.
“Who we are as a company won’t change,” said Ternus. “Our mission won’t change.”
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