Amazon Canada just announced that Prime Day is coming back as a four-day event this year, running from June 23 at 12:01 a.m. PDT through June 26.
As usual, the deals are exclusive to Prime members and will span more than 35 categories including electronics, home goods, clothing and beauty. Big names like Dyson, Ninja, Philips, LEGO and Shark are all in, along with some newer additions to the platform like Bobbi Brown and Clarins.
There’s also a dedicated section for Canadian brands this year, featuring companies like Webber Naturals and DESIGNME.
If you don’t want to wait until the 23rd, some early deals are already live. Amazon has discounts of up to 50% on its own devices right now, including Ring, Blink and Alexa smart TVs. Budget shoppers can also dig through Amazon Haul for sitewide deals during the event window.
The June timing isn’t an accident. Amazon is clearly targeting summer shopping, back-to-school prep and Canada Day supplies all at once.
To get access to the deals you’ll need an active Prime membership, which runs $9.99 a month or $99 a year in Canada. Student and young adult discounts are available if you qualify.
Click here to check out the early 50% off deals on Amazon.ca.
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