Sonos has announced a new round of layoffs, trimming approximately 3% of its total workforce. The job cuts primarily target employees within the user experience, product, and design divisions, including several leadership positions, according to Bloomberg.
The audio technology company confirmed the job cuts earlier today, following an internal message sent to staff by CEO Tom Conrad. In the memo, Conrad explained that the structural adjustments are intended to eliminate unnecessary corporate layers and improve execution speed.
This reduction follows a challenging period for the Santa Barbara, California-based brand. The company is still dealing with the long-term fallout of its highly controversial 2024 mobile app redesign. That software update was plagued by widespread bugs, missing legacy features, and unstable connectivity, which severely hurt product sales and damaged the relationship between Sonos and its dedicated customer base.
The app failure previously triggered major leadership changes, leading to the departure of former chief executive Patrick Spence. Since taking the reins, Conrad has focused on restructuring the business into a more compact organisation capable of faster software iteration.
The June job cuts represent the third distinct wave of workforce reductions at Sonos over the last 18 months. The company previously cut 200 jobs in February 2025 to re-align its product divisions, followed by another round of layoffs in April 2026 that eliminated several marketing positions to cut down on fragmented brand strategies.
Despite the internal turbulence and a drop in stock price following the announcement, Sonos leadership remains optimistic about its near-term financial stability. The company projected its fiscal third-quarter revenue to reach a midpoint of about $365 million, which indicates a modest amount of year-on-year growth.
Sonos is also currently developing a major, simplified mobile app update, which it plans to test extensively before rolling out to the public on an opt-in basis to avoid repeating past software disasters.
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