Virgin Plus Quietly Added an Expiry Date to Its Plans. Here’s What That Usually Means.

Hand holding phone showing Virgin Plus logo in a busy shopping mall.

Bell’s Virgin Plus has updated its website today, to note an end date for its current plan offerings. This suggests changes are coming next month across the entire lineup.

Here are Virgin Plus’ current 5G plans as of June 26, 2026, for bring your own device and after autopay discounts:

  • $40/20GB
  • $45/60GB
  • $50/60GB Canada-US-Mexico

The fine print under each plan now has a line that says, “offer ends July 2.” Rivals Koodo and Fido do not have any expiry dates yet on their current plans, which are the exact same as Virgin Plus.

Once summer hits, prices may likely go up, then magically go down ahead of the back to school season. Stay tuned for the changes and we’ll be sure to keep you updated.

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