OnePlus to Reportedly Leave US and European Markets

OnePlus may be on the verge of shutting down its business in the US and Europe as early as this week. This follows after rumours of a global retreat earlier this year that never came to fruition.

WinFuture recently reported that OnePlus is preparing to announce plans to withdraw from the US and European markets. Apparently, a formal announcement is due in the “coming days”. A behind-closed-doors press conference has already taken place, with no details shared on the reasoning behind this decision.

A source cited in the report claims that the OnePlus announcement stems from “fundamental changes” in strategy at Oppo, OnePlus’ parent company.

Although Canada isn’t explicitly mentioned, it’s speculated that OnePlus’ business in the country will be affected by a North American retreat. As for operations in India and China, it’s believed that OnePlus will continue to conduct business without any changes.

If all of this sounds familiar, it’s because earlier this year, OnePlus was rumoured to be “dismantled” by Oppo. In January, Android Headlines ran a report claiming that OnePlus’s operations would no longer be intact. However, OnePlus had to quickly issue a statement, saying, “OnePlus North America continues to operate, with full guarantee of users’ after-sales support, software updates, and rights commitments.”

Then, in March, 9to5Google ran a report that OnePlus might cease operations in global markets. As part of this report, it was claimed that higher-ups at the company left the European and UK branches. A spokesperson from the company said, “OnePlus Europe is evaluating its regional roadmap and product strategy.”

If the Canadian market is affected by these operational changes, OnePlus will likely sell off the remaining products available on its online stores. OnePlus products will then no longer be available through retailers like Best Buy.