Meta’s Muse AI Blocked from Completing Amazon Purchases

Amazon has officially cut off Meta’s new Muse AI personal assistant from browsing and completing purchases on Amazon.com on behalf of customers, GeekWire is reporting.

Users attempting to use Meta’s fresh AI agent to shop on the retail platform are greeted with an abrupt popup notification warning that continued access by an unauthorized AI agent violates Amazon’s conditions of use.

Amazon confirmed it took action after attempting to get Meta to voluntarily exclude the marketplace from Muse’s reach. According to Amazon, Meta never disclosed that Muse would access its store, nor does the AI agent identify itself while navigating customer accounts.

“We think it’s fairly straightforward that third-party applications that offer to make purchases on behalf of customers from other businesses should operate openly and respect service provider decisions about whether or not to participate,” an Amazon spokesperson said. The retailer emphasized that when AI agents act without explicit authorization or identification, it creates risks around privacy, data handling, and account security.

Meta, on the other hand, maintains that Muse operates securely inside virtual browser environments. The company previously clarified that Muse has no visibility into raw passwords or payment details, placing user-provided credentials into encrypted storage so the agent can interact with websites seamlessly.

This move follows Amazon’s previous legal maneuvers against competing AI shopping tools, including a high-profile court battle with Perplexity over its Comet browser. While a federal appeals court recently ruled that end users, not AI vendors, are technically the ones accessing the site under federal anti-hacking laws, Amazon is now leaning heavily on its contractual terms of service to keep unauthorized bots out.