Rogers Completes $4.35 Billion Deal to Take Full Control of MLSE

Rogers × MLSE logo on a black background with 'Proud Owner' text and four Toronto sports team logos:

Rogers has completed its takeover of Maple Leaf Sports & Entertainment, giving the company full control of some of Canada’s biggest sports teams, venues and broadcasts.

Rogers announced October 1 that it has acquired the remaining 25% stake in MLSE from Kilmer Sports Inc. for $4.35 billion CAD, bringing its ownership of the sports company to 100%. The agreement was originally signed on July 6, 2026.

MLSE owns the Toronto Maple Leafs, Toronto Raptors, Toronto FC and Toronto Argonauts, along with development teams tied to Toronto’s NHL and NBA franchises. It also owns Scotiabank Arena and has a partnership with Live Nation.

The deal adds those assets to Rogers’ existing sports and media holdings, which include the Toronto Blue Jays, Rogers Centre, Sportsnet, more than 30 television networks and more than 40 radio stations. On the wireless side, Rogers continues to compete with Telus, Bell and Freedom Mobile, as outlined in our October 2026 comparison of the best cellphone plans, while its network recently earned 5G honours alongside Telus and Bell.

Rogers said it will create a new business unit called Rogers Sports, bringing its sports, media and entertainment operations together under one organization. That means the Leafs, Raptors, Blue Jays, Scotiabank Arena and Sportsnet will all sit within the same broader corporate structure.

“We’re proud to bring these beloved teams together with the rest of Rogers to deliver more for fans, audiences, and customers. We know how much these teams mean to fans and we are fully committed to investing to build championship-calibre teams, to enhancing the fan experience, and to delivering compelling experiences for our customers,” said Rogers President and CEO Tony Staffieri.

Rogers Executive Chair Edward Rogers said the company’s responsibility extends beyond the financial value of the teams.

“MLSE has some of the most iconic sports teams, they are part of the fabric of our communities and our country. Sports fans invest more than their money into their teams, they invest their time, passion and dreams. Their investment is personal and so is our responsibility.”

Attention now turns to how Rogers organizes the new Rogers Sports unit and whether bringing its teams, venues, broadcasts and customer businesses under one structure changes how those operations work together.

Want to see more of our stories on Google?

Add iPhone in Canada as a Preferred Source on Google

P.S. Want to keep this site truly independent? Support us by buying us a beer, treating us to a coffee, or shopping through Amazon here. Links in this post are affiliate links, so we earn a tiny commission at no charge to you. Thanks for supporting independent Canadian media!

Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
0
Would love your thoughts, please comment.x
()
x