Instagram is rolling out a new feature, enabling users to pin up to three posts or reels to the top of their profile page. The new features are reminiscent of TikTok’s or Twitter’s very own pin feature.
Announced via a Twitter post, Instagram outlined how users will be able to start using the feature. In order to pin posts, users will need to select a desired post or reel. From there, the user must then tap the three dots at the top-right corner of the post. This will bring up the option to ‘Pin to your profile.’ Upon returning to the profile, the user should now see that they have successfully added a pinned post. Any pinned post is marked with a white icon.
You like it? You pin it 📌
You can now choose up to three posts or Reels to pin to the top of your profile. pic.twitter.com/9waQkueckG
— Instagram (@instagram) June 7, 2022
These steps can now be repeated to add a second and third post afterwards.
This isn’t the first time we’ve heard the word of a potential pinned feature. Earlier this year, Instagram was reportedly testing this feature on a number of profiles. This new pinning feature expands Instagram’s methods of enabling users to put select memories up front and centre. Users can already “pin” stories using highlights, which appear in designated circles on their profile page. Seemingly, the pins are a way of echoing TikTok’s UI and giving Instagram users a similar experience.