Apple Now Lets Amazon Prime Video Sell and Rent Movies Without 30% Cut

Amazon prime video app store

Apps within Apple’s App Store usually need to pay a 30% cut when it comes to in-app purchases and other payments, but now it appears that policy is seeing a shift, reports Mark Gurman’s Bloomberg.

Amazon’s Prime Video app is one of the first recipients of this change, as today it started to use its own billing portal instead of requiring Apple’s in-app purchase, thus saving the 30% charge to the iPhone maker.

“Apple has an established program for premium subscription video entertainment providers to offer a variety of customer benefits,” said Apple in a statement to Bloomberg. “Customers have the option to buy or rent movies and TV shows using the payment method tied to their existing video subscription,” added Apple.

The company said the change applies to other video services including Altice One and Canal+, already part of the new program, which also has “integration with the Apple TV app, AirPlay 2 support, tvOS apps, universal search, Siri support and, where applicable, single or zero sign-on.”

Apple’s 30% cut for developers part of the App Store has been somewhat controversial, with Spotify claiming the move is an antitrust matter, consequently upping its prices to compensate for Apple’s cut.