There’s no doubt Rovio, the company behind the smash hit Angry Birds, is riding their success all the way to the bank. According to Reuters, Rovio is in discussions to receive funding that would value the company at roughly $1.2 billion dollars:

The Espoo, Finland-based game maker is considering taking a strategic investment from a company in the entertainment business, said the people, who asked not to be named because the talks are private. The name of the entertainment company couldn’t immediately be determined. Rovio has rejected similar offers from large institutional investors, the people said.

We previously posted about Rovio’s aggressive expansion plans in China, launching an Autumn Festival-themed version of Angry Birds Seasons along with a new line of accessories, such as shoes. Rovio previously teamed up with 20th Century Fox to promote the animated film, Rio. Angry Birds has exceeded more than 250 million downloads across all mobile platforms. Incredible.

What’s next? An animated Angry Birds TV series?