Toronto Eaton Centre Launches iBeacons with New iPhone App, $1000 Giveaway

The Toronto Eaton Centre iPhone app has been updated to bring a new experience which allows customers to customize the app based on their preferences, making for an easier way to navigate the mall.

What’s New in Version 2.0.1
A totally new Toronto Eaton Centre experience!

Create personal filters, like your favourite stores to customize your view and experience next-level personalization by receiving messages based on where you are in the shopping centre!

Eaton centre Eaton centre 2

But even more interesting is the support of ‘bluetooth beacons’ throughout the mall which aims to help customers ‘find relevant shopping information’ based on their location in the mall. The app has a new splash screen which encourages customers to enable Bluetooth on their iPhone and grant location permission to experience the new app:

Eaton centire ibeacon

Update: the iBeacons were implemented by Toronto’s Mobile Fringe, not PinPoint UK.

Right now, to celebrate the new app, you can enter a chance to win $1000:


Download and launch the new Toronto Eaton Centre App and when you first visit us with the new app installed* you will be prompted to enter the $1,000 draw.

Of course you’ll need to have the app open with Bluetooth and location service enabled. The contest runs from June 30 to August 15, 2014.

A more recent implementation of iBeacons was at the Hudson’s Bay Store in Toronto at Yonge and Queen, where a LXR & Co pop-up shop had implemented the technology.

We last touched on the Toronto Eaton Centre app way back in 2009 (boy that was a long time ago).

Click here to download the updated Toronto Eaton Centre iPhone app—it’s free. Let us know if you’re going to try this out at the mall and tell us how it works out for you!

Thanks Marc!