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Apple Hires Lamborghini Executive to Assist on Electric Vehicle
Apple has hired 20-year Lamborghini veteran Luigi Taraborrelli to help work on the company’s unannounced, yet widely known, electric vehicle (EV). Taraborrelli is bringing a rich history of working on chassis and vehicle dynamics.
Taraborrelli left Lamborghini in May 2022. Following 20 years of working for the automotive company, Taraborrelli is now transitioning to Apple to help advance its EV innovations, as reported by Bloomberg.
A look at Taraborrelli’s LinkedIn page shows that his most recent position within Lamborghini was Research and Development Head of Chassis and Vehicle Dynamics. Taraborrelli worked on Lamborghini models such as the Urus SUV, Huracan Coupé, Aventador Coupé and more. However, he has yet to announce his new position at Apple.
Apple’s latest hire signals that the company is still committed to its unannounced EV. Codenamed Project Titan, Apple’s car is one of the worst-kept secrets in tech currently. The vehicle designed and produced by the iPhone maker has been known for quite some time and has reportedly been developing since 2014. However, around 2018, Apple put the project on ice. Yet since then, the company seems to be invested in exploring options for its autonomous EV.
Recently, Apple hired 30-year Ford veteran Desi Ujkashevic. As with Taraborrelli, Ujkashevic brought a ton of expertise and knowledge in the EV space to Apple. Ujkashevic and Taraborelli’s hiring came after Doug Field left Apple in order to work with Ford, leaving Apple to conduct a bit of a hierarchy switch. Kevin Lynch is now overseeing Apple’s EV project.
Supposedly, Apple is aiming to launch its autonomous EV by 2025. The vehicle is said not to include a steering wheel or pedals. However, given how ambitious the project sounds, it’s hard to say what will end up being featured and what will be omitted by the final design.
On top of that, Apple continually develops the vehicle under a veil. It’s hard to say when Apple may plan to announce the project. Though, like many other automotive companies are experiencing, it’s not easy to mass produce an EV independently.
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Apple’s only chance is to release a level 5 autonomous vehicle at this point, especially since all other OEMs are now working on the same level 5 vehicle autonomy. The real problem is the governments and all the legislation that is in place today. If you want to place any autonomous vehicles on the roads today, then your vehicle has to operate in a certain geofenced location, plus you cannot effect existing taxi’s, or other ride hailing services. Its why Waymo is currently in a number of different cities today, but they can only drive in certain locations without any human drivers on board. All cities around the world have existing fleets of taxi’s and other ride hailing services. Plus those cities have existing licenses for taxi’s, which those cities gets to regulate, and even make money from those existing services.
Now the biggest problem is all the existing car insurance, and the trillions of dollars made each year from insurance around the globe. If every vehicle on the road was autonomous today, then you would not need insurance, or at least the high prices of insurance would have to drop, because there would be not vehicle accidents from any vehicles. Well except accidents that come from other sources around the vehicle, like a road collapse in on itself, or a building topples onto a vehicle. But overall road accidents would become a thing of the past with fully autonomous vehicles. This is why fully autonomous vehicles will be released very slowly into the public. It all boils down to revenue.
If Apple is serious about building a car, they need to start investing in factories to build these machines so they have full control over build quality. It’s not like building an iPhone.