It seems as though Apple is looking to boost its cred in the streaming game in major ways. Apple has apparently been speaking with Pac 12 and MGM in hope of upping the ante when it comes to Apple TV and the Apple TV Plus streaming service.
According to the Wall Street Journal, Apple has initiated preliminary discussions with MGM, the studio behind the James Bond franchise, and the college sports network, Pac 12. While no party has made a comment on what the discussions entailed, one could assume that Apple is looking to obtain streaming rights for new categories of programming to their service.
Apple TV Plus, which launched earlier this fall, launched with less than a dozen shows. While the $5.99 CAD/month streaming service does have quality content such as See and The Morning Show, the diversity in content is apparent. A discussion with Pac 12 may indicate that Apple may be looking to get live sports on the service, or perhaps add it to the Apple TV prime platform.
MGM also has a long list of films that could find a home on Apple TV Plus as well. While there is no confirmation that Apple and the film studio have brokered a deal, discussions between the two could be indicative of Apple’s plan for the streaming service.
Apple TV Plus isn’t the only new platform to have launched this fall. Disney Plus has also been making waves. Seeing as though the steaming market is getting more and more competitive, Apple will need to build a robust catalogue of films and shows to keep the attention of subscribers.