Yesterday was Bell Let’s Talk Day 2014 and Canadians helped raise a record amount for the mental health awareness initiative, with 109,451,718 tweets, texts, calls and shares (Bell donated $0.05 per action), which resulted in $5,472,585.90 towards mental health programs.
Canadian engagement in the annual fundraiser has now brought the total current Bell Let’s Talk commitment to $67,515,875.20. Here are some prominent stats from yesterday:
- Bell Let’s Talk Day 2014 resulted in a total of 109,451,718 messages, including tweets using #BellLetsTalk (3,016,621); Facebook shares (313,151); and text messages, mobile calls, and long distance calls by Bell and Bell Aliant customers (106,121,946) – an overall 14% increase over the 96,266,266 messages last year.
- Twitter propelled Bell Let’s Talk Day like never before, with #BellLetsTalk the top Twitter trend yesterday in Canada and #3 in the world, and topics like mental health also trending throughout the day. The 3,016,621 tweets and retweets on Bell Let’s Talk Day 2014 were 93% more than the 1,562,485 sent in 2013.
Definitely a great day. Here’s hoping 2015 again sets a new record total.